Case Study

Novo Collections

Home Decor Ecommerce

The Challenge

Build a premium ecommerce brand from the ground up in a competitive home decor market while creating the systems required to launch, market, and sell products online.

What I Built

Developed the ecommerce brand strategy, sourced products, created the visual identity, designed and built the Shopify store, organized product collections, created marketing assets, and launched the business. Implemented email marketing and customer acquisition initiatives to support growth and improve the customer experience.

Outcome

Created a complete ecommerce foundation that combined brand development, online merchandising, customer acquisition, and marketing systems. Built a scalable platform designed to support future growth, product expansion, and repeat purchases.

100+ products launched

Shopify store launch

Email marketing system

Full brand development